Migrate

Not when the migration is planned properly. We crawl the existing site, map every URL to its new home, ship one-to-one 301 redirects, carry over metadata and structured data, and monitor Search Console closely after cutover. Preserving rankings is a first-class requirement in every migration we run, not an afterthought.

A straightforward store moves in four to six weeks. Large catalogs, complex integrations, or a full redesign alongside the move usually run eight to twelve. The cutover itself is planned for a quiet trading window and typically completes without the store ever going offline.

Products, variants, collections, customers, order history, reviews, gift cards, discount codes, blog content, and pages. We reconcile counts after every import so nothing silently goes missing, and the old platform stays untouched until you have signed off the new one.

Yes, and most brands do. Since the storefront has to be rebuilt on Shopify anyway, a migration is the natural moment to fix what the old platform forced on you. We run the redesign and the data migration as parallel tracks against one launch date.

We audit every integration on the old stack, find the Shopify-native equivalent or connect the same tool directly, and test each one before launch. Email platforms, reviews, subscriptions, ERPs, and fulfillment all come across as part of the plan.