WorkMumu Bath

Mumu Bath

A warm editorial Shopify storefront where Taiwanese bath rituals become daily luxury

2023Health & WellnessBeauty & Cosmetics

The brief

Mumu Bath bottles Taiwanese roots into natural bath and body care, and its storefront had to feel the way the products do: warm, unhurried, and quietly luxurious. We designed and built a Shopify store where the products carry every page, subscriptions turn a soak into a standing ritual, bundles compose the full routine, and the brand's butter-and-cream palette glows from the first scroll to the last.

+35%

Conversion rate after relaunch

2.2x

Repeat purchase rate

45%

Orders including a bundle

The storefront

Natural luxury, warmly lit

The storefront reads like the brand's bathroom shelf: products photographed in warm light, an editorial rhythm that never hurries, and the butter-yellow signature glowing against cream. Storytelling sections carry the Taiwanese heritage while best sellers stay one scroll from the door, so the calm never costs a sale.

The craft

A ritual on every screen

Each product page paces itself like the ritual it sells: scent and ingredient storytelling up top, honest usage guidance where the questions arise, and a subscribe option that turns one good soak into a habit with a saving attached. Bundles compose the whole routine into one add to cart, and the page works identically beautifully at both sizes, switch below and see.

In hand

Self-care at arm's reach

Bath products get bought from the couch and the tub's edge, so the mobile store keeps everything within a thumb: warm imagery that sells the feeling, product pages that answer scent and skin questions without digging, and subscriptions one tap from settled. The store feels like a warm towel, and checks out like one too.

The store in hand

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The system

Cream, butter, and calm, everywhere

From the homepage to the deepest collection, the store holds one warm register: cream grounds, butter-yellow accents, and photography that makes soap look like patisserie. The editorial system flexes for campaigns and founder moments without ever breaking temperature, which is exactly what makes a small brand feel like a considered house.

Across the store

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“The store finally feels like the products smell. Warm, considered, and completely ours. Blinix understood the brand from the first conversation.”

FounderMumu Bath

Where it landed

Mumu Bath now sells its rituals from a storefront that holds the brand's warmth on every screen. Subscriptions carry the repeat habit, bundles lift the basket, and the team runs campaigns and storytelling themselves while the store keeps its calm under all of it.

Services

Ecommerce strategy & discoveryShopify store designTheme developmentApps, subscriptions & B2BConversion rate optimization (CRO)

Features

SubscriptionsCustom product templatesEditorial storefrontProduct optionsProduct storytellingBlogBundlesReviewsAbout us

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