WorkShan & Toad

Shan & Toad

A luxury kidswear boutique whose designer catalog finally shops as good as it reads

2024Fashion & ApparelKids

The brief

Shan and Toad curates the world's best kidswear designers into one boutique, and its catalog runs deep enough to lose a customer in. We designed and built a Shopify store where scale never shows: an editorial storefront that presents children's fashion with grown-up conviction, catalog architecture that keeps thousands of pieces a few taps from found, and speed that holds no matter how far a parent scrolls.

+32%

Conversion rate after relaunch

1.6s

Mobile loads on 4G

1000s

Of designer pieces, browsable

The storefront

A boutique that curates like an editor

Shan and Toad sells taste first, so the storefront leads like a fashion title: campaign photography with real attitude, girls' and boys' worlds with their own doors, and designers presented as the names they are. The store reads editorial while the merchandising underneath works retail, and neither ever gets in the other's way.

The craft

A deep catalog that shops like a small one

Thousands of pieces from dozens of designers could easily become a warehouse, so the architecture does the curating: search and filtering tuned to how parents actually look, custom product templates that keep every designer's story straight, and sizes that read at a glance. Multi-currency follows the customer, because this boutique's parents shop from everywhere. Switch below to see the page at both sizes.

In hand

Browsing at nap-time speed

Parents shop in stolen minutes, so the mobile store wastes none of them: fast designer browsing, filters a thumb can work, and product pages that answer size and fabric before the question forms. The catalog's depth never slows the phone down, which is exactly the point of the architecture underneath it.

The store in hand

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The system

Grown-up design for a kids' store

From the campaign hero to the last designer page, the store holds one editorial register: warm neutrals, photography with character, and layouts that trust the clothes. It is kidswear presented with the seriousness of a fashion house, and that contrast is precisely what makes the boutique unmistakable.

Across the store

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“They redeveloped our Ecommerce website quickly and efficiently, and did far more than we anticipated. Resourceful, great problem solvers, with a keen understanding of Shopify.”

ShanaFounder & CEO, Shan & Toad

Where it landed

Shan and Toad now runs its designer catalog from a storefront that carries the boutique's taste at any scale. The team merchandises seasons themselves, parents find the piece before the moment passes, and the store stays fast no matter how deep the collection grows.

Services

Ecommerce strategy & discoveryShopify store designTheme developmentSite speed optimizationConversion rate optimization (CRO)International markets

Features

Large catalogCustom product templatesSearch & filteringProduct optionsMulti-currencyReviewsAbout us

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