032025
PDP redesignShopify buildCRO
Kake CosmeticsA conversion-led Shopify storefront for a fast-growing beauty brandServicesGrowConversion rate optimization (CRO)
Conversion rate optimization (CRO)
More revenue from the traffic you already have
Most stores do not have a traffic problem; they have a conversion problem. Every visit you already pay for, through ads, SEO, or brand, leaks value at the same few places: product pages that leave questions open, carts that add friction, trust that arrives too late. CRO is the discipline of closing those leaks.
Trusted by DTC brands worldwide
Our CRO work starts with evidence, not opinions: analytics, session recordings, and user behavior show where buyers hesitate. We prioritize by revenue impact, ship fixes and tests in a steady cadence, and let the wins compound. It is the highest-leverage spend in Ecommerce because it multiplies everything else.
What's included
Turn traffic into revenue
01
Conversion research
Analytics, recordings, and behavior mapped to real leaks
02
Prioritized roadmap
Fixes ranked by revenue impact, not by fashion
03
A/B testing program
Hypotheses tested properly, wins kept, losses killed
04
Product page optimization
The money pages tuned to answer and close
05
Cart & checkout flow
Friction removed from the last hundred meters
06
Monthly revenue reporting
What shipped, what it moved, in plain language
Related work
View all projects032025Kake CosmeticsA conversion-led Shopify storefront for a fast-growing beauty brand
Good questions
Asked by founders considering conversion rate optimization (cro). Yours are welcome too.
What conversion uplift is realistic?
Across client work our average uplift is around forty percent, but the honest answer depends on where your store leaks today. The audit that starts every engagement tells you what is available before you commit to a program.
Do you need big traffic for CRO to work?
Formal A/B testing needs traffic, but CRO does not start there. Lower-traffic stores get research-driven fixes with measured before-and-after, which routinely produce the largest wins anyway. Testing rigor scales up as traffic does.
How is CRO different from a redesign?
A redesign changes everything at once and hopes. CRO changes the things the evidence points at and measures each one. The compounding effect of measured wins usually beats a redesign within months, at far lower risk.
Ready when you are
Let's talk about conversion rate optimization (cro)