182023
Shopify buildSubscriptionsPDP design
Verity LabsA supplements brand with a storefront built to explain, reassure, and re-orderServicesDesign & buildApps, subscriptions & B2B
Apps, subscriptions & B2B
Built for the parts of your business apps cannot see
Every store eventually hits the edge of off-the-shelf: the subscription logic an app almost supports, the wholesale flow that needs three workarounds, the product customizer nothing on the app store quite does. That edge is where we build.
Trusted by DTC brands worldwide
We design and ship subscription programs that keep customers instead of trapping them, B2B channels where trade buyers order like professionals, product configurators customers enjoy using, and private apps that make Shopify fit the business instead of the other way around.
What's included
Stores that look premium and convert
01
Subscription programs
Recurring revenue with retention built into the experience
02
B2B & wholesale flows
Price lists, net terms, and ordering built for trade buyers
03
Product customizers
Configuration experiences that sell the options clearly
04
Private app development
Custom functionality built directly against Shopify's APIs
05
App stack rationalization
Fewer, better apps doing more, with less theme weight
06
Integration middleware
The glue between Shopify and the systems you already run
Related work
View all projects182023Verity LabsA supplements brand with a storefront built to explain, reassure, and re-order
Good questions
Asked by founders considering apps, subscriptions & b2b. Yours are welcome too.
When does custom development beat installing an app?
When the workflow is core to how you make money and the app almost fits. Almost-fitting apps cost real conversion every day. If an app genuinely covers the need, we will recommend it; custom is for the functionality that defines your business.
Which subscription platforms do you work with?
The established Shopify subscription platforms plus fully custom programs on Shopify's native subscription APIs. The choice depends on your products, your billing logic, and how much of the experience you want to own.
Can you add B2B to our existing retail store?
Yes. Depending on volume and plan we build wholesale on Shopify's native B2B, on a dedicated expansion store, or with custom pricing and gating inside your current store. Trade buyers get a proper ordering experience without disturbing retail.
Ready when you are
Let's talk about apps, subscriptions & b2b