122025
Shopify buildProduct customizerPDP design
Amplified BeautyA beauty label where shoppers configure the product before it reaches the cartServicesGrowAnalytics & tracking
Analytics & tracking
Numbers you can bet the budget on
Most Shopify brands are flying on instruments that lie: GA4 half-configured, conversions double-counted or missed, ad platforms grading their own homework, and reports nobody trusts enough to act on. Every marketing decision inherits that noise.
Trusted by DTC brands worldwide
We rebuild the measurement layer so the numbers deserve trust: GA4 configured for Ecommerce properly, server-side tracking that survives browser privacy changes, events that mean what they say, and attribution reporting honest about what it can and cannot know. Then the growth decisions get easier, because the data stops arguing with itself.
What's included
Turn traffic into revenue
01
Tracking audit
What is measured, what is missed, what is double-counted
02
GA4 for Ecommerce
Configured for how stores actually work
03
Server-side tracking
Measurement that survives the privacy era
04
Event architecture
Every event named, defined, and trustworthy
05
Attribution reporting
Channel truth, with honest uncertainty labeled
06
Dashboard & training
The numbers that matter, readable by humans
Related work
View all projects122025Amplified BeautyA beauty label where shoppers configure the product before it reaches the cart
Good questions
Asked by founders considering analytics & tracking. Yours are welcome too.
Why do our GA4 numbers differ from Shopify's?
Different counting rules, consent losses, and configuration gaps. Some variance is inherent, but most stores carry fixable errors on top of it. We close the fixable gap and document the remaining variance so it stops causing weekly arguments.
What does server-side tracking change?
It moves measurement off the browser, where ad blockers and privacy features eat events, onto infrastructure you control. Recovered conversion data improves both reporting accuracy and the signals ad platforms optimize against.
Can you fix attribution across our channels?
We can make it honest, which is better than fake certainty. You get consistent cross-channel reporting, clarity on what each platform over-claims, and a framework for budget decisions that does not depend on any single channel's self-grading.
Ready when you are
Let's talk about analytics & tracking