WorkStellar + Monique

Stellar + Monique

An editorial Shopify storefront where fine jewelry photography leads every page

2024Fashion & ApparelJewelry & Accessories

The brief

Stellar + Monique makes fine jewelry that photographs like still life, and the storefront treats that photography as the product it is. Midway through the project the brand decided to overhaul its entire concept, and we rebuilt the direction with them: an editorial Shopify store in champagne and ivory where the imagery leads, the interface whispers, and every page is built to be browsed slowly and bought from confidently.

+36%

Conversion rate after relaunch

Time spent on product pages

+52%

Organic search traffic

The storefront

Photography first, everything else second

Jewelry sells on closeness, so the storefront gets out of the photography's way: full-width macro imagery, a quiet champagne palette, and collections that read like editorial spreads. Navigation, type, and controls all step back a register, because on this store the product photography is the argument and everything else is punctuation.

The craft

Product pages with a jeweler's patience

Each piece gets room to be considered: custom product templates that pace the story, material and sizing details where the questions arise, and options that read at a glance. Back in stock notices catch the pieces that sell out, and product storytelling carries the making, not just the metal. The page sells the way a jeweler talks, quietly and certain.

In hand

Fine jewelry, held closer

On a phone the store behaves like a lookbook that checks out: full-width imagery, effortless search and filtering across the catalog, and product pages that keep their calm on a small screen. The path from admiring to owning stays short, and nothing about the experience gets cheaper at mobile size.

The store in hand

01 / 15

The system

Quiet luxury, held consistently

From the homepage to the deepest collection, the store speaks in one register: champagne grounds, serif accents, photography given room, and a burgundy signature where the brand signs its name. Editorial storefronts live or die on consistency, and this one holds its tone on every page a customer can reach.

Across the store

01 / 13

“Midway through the project we decided to overhaul the entire concept, and the team handled it with real patience, guiding us through every change. They're now our long-term design and development partners.”

StellaCo-founder, Stellar & Monique

Where it landed

Stellar + Monique now sells from a storefront that carries its photography the way a gallery carries paintings. The team runs collections and editorial content themselves, search brings the right piece forward, and the brand's quiet luxury reads intact from the first macro shot to the order confirmation.

Services

Ecommerce strategy & discoveryShopify store designTheme developmentSEO for ShopifyConversion rate optimization (CRO)

Features

Custom product templatesCollection dropsEditorial storefrontSearch & filteringProduct optionsProduct storytellingBlogBack in stockReviewsAbout us

Stack