WorkPeachy Bum

Peachy Bum

A playful Shopify storefront for a kids and baby label built around bundles and drops

2024Kids

The brief

Peachy Bum dresses little ones with a wink, and the store keeps that spirit while doing serious selling underneath: drops that land as moments, bundles that turn one cute piece into a whole outfit, and product pages that answer a parent's practical questions without losing the fun. We designed and built a Shopify store that grins like the brand and converts like a grown-up.

+38%

Conversion rate after relaunch

2.1x

Bundle attach rate

+43%

Repeat purchase rate

The storefront

Playful out front, practical underneath

Kids brands live on charm, and this storefront leads with it: warm photography, soft colors, and drops introduced like little events. Underneath, the store stays practical — collections that read at a glance, sizes where parents expect them, and a path from browsing to buying short enough for nap time.

The craft

One cute piece becomes the whole outfit

Custom product templates give each piece its story, options read in a tap, and bundles sit right where the adoration peaks — turning a single romper into a matching set without a hard sell. Back in stock notices catch the sizes that sell through, because in kidswear the right size is everything.

In hand

Bought one-handed, usually after bedtime

Parents shop this store from the couch with a monitor on the armrest, so mobile carries the whole trip: full-width photography that keeps the charm, product pages that answer fast, and a checkout that finishes in a few thumbs. Drops land on the phone first — and sell out there too.

The store in hand

01 / 11

The system

One playful voice, every page

From the homepage to the last collection, the store keeps a single register: soft grounds, cheerful photography, and type that smiles without shouting. Drops change the lineup, bundles change the math, and the brand never changes its mood — which is exactly why parents keep coming back.

Across the store

01 / 14

“The store finally feels as fun as the clothes — and the bundles quietly doubled our average order. Parents get in, get the set, and come back for the next drop.”

FounderPeachy Bum

Where it landed

Peachy Bum now sells from a storefront that matches its personality: drops arrive with a grin, bundles build the outfit, and the practical details stay one tap away. The team runs releases themselves, and the store keeps converting long after bedtime.

Services

Ecommerce strategy & discoveryShopify store designTheme developmentConversion rate optimization (CRO)

Features

Custom product templatesProduct optionsBundlesBack in stockCollection dropsProduct storytellingReviewsAbout us

Stack