012025
Shopify buildCollection dropsCRO
Wear RameAn activewear storefront built around collection drops and repeat buyersServicesDesign & buildEcommerce strategy & discovery
Ecommerce strategy & discovery
The roadmap comes before the pixels
The most expensive mistakes in Ecommerce happen before anyone opens a design tool: the wrong platform plan, a store architecture that fights the catalog, features nobody needed, and missing ones customers expected. Discovery exists to spend those mistakes on a whiteboard instead of a build.
Trusted by DTC brands worldwide
We run structured discovery for every engagement: who the customer is, how they buy, what the catalog really needs, which apps and integrations earn their place, and what launch looks like. You leave with a written strategy, a store architecture, and a roadmap with dates, whether we build it or someone else does.
What's included
Stores that look premium and convert
01
Customer & market research
Who buys, why they buy, and what convinces them
02
Store architecture
Navigation, collections, and templates planned around the catalog
03
Feature & app roadmap
What the store needs, what it does not, and what each piece costs
04
Competitor teardown
Where your category leaders win, and where they are beatable
05
Analytics baseline
The numbers that matter today, so progress is measurable
06
Build plan & timeline
A written plan with phases and dates your team can hold us to
Related work
View all projects012025Wear RameAn activewear storefront built around collection drops and repeat buyers
Good questions
Asked by founders considering ecommerce strategy & discovery. Yours are welcome too.
Why not just start designing the store?
Because redesigning a page is cheap and rebuilding a store is not. A week of discovery routinely removes months of rework by settling the architecture, the features, and the priorities before design begins. Every strong store we have shipped started this way.
What do we receive at the end of discovery?
A written strategy document: research findings, store architecture, feature roadmap, app recommendations, analytics baseline, and a phased build plan with a timeline. It is complete enough that any competent team could build from it.
Can discovery be a standalone project?
Yes. Some brands run discovery with us and build in-house or on their own schedule. Most continue into design and build with the same team, which keeps the strategy from being lost in translation.
Ready when you are
Let's talk about ecommerce strategy & discovery