WorkKake Cosmetics

Kake Cosmetics

A conversion-led Shopify storefront for the mascara that started a movement

2025Beauty & Cosmetics

The brief

Kake Cosmetics built its name on one hero product: the world's first lash growth serum tubing mascara with an adjustable wand. The storefront had to sell like the product is talked about, with editorial confidence, receipts, and zero friction between seeing and buying. We designed and built a Shopify store with a conversion-first product page at its center, campaign energy on every screen, and multi-currency selling for a customer base that spans borders.

+41%

Conversion rate after relaunch

+28%

Average order value

1.9s

Mobile loads on 4G

The storefront

Editorial energy, commerce underneath

Kake's marketing reads like a magazine, so the storefront keeps that voice: bold type, campaign photography, and black-and-white confidence. Underneath it runs a tight commerce engine where every scroll lands on a reason to buy, and the current drop owns the first screen. The store feels like the brand's feed, and checks out like a machine.

The craft

A product page that carries the whole brand

One hero product means one page does most of the selling, so the product page earned the deepest work: benefit-led storytelling for the adjustable wand, custom template blocks the team can rearrange per campaign, reviews where doubt lives, and a buy box that never leaves reach. Multi-currency pricing follows the customer, because lash care has no borders.

In hand

Built for the scroll-to-cart generation

Kake's customers arrive from a feed, so the mobile store behaves like one: full-width imagery, fast product storytelling, and a path to checkout that never breaks stride. The blog carries the education, drops carry the urgency, and the thumb never has to travel far to buy.

The store in hand

01 / 11

The system

Black, white, and unmistakable

The store runs on one editorial system: stark type over campaign photography, product tiles that read like cover shots, and layouts that hold their nerve from the homepage to the last collection. It is a small catalog presented with big-brand conviction, and the consistency is what makes it convincing.

Across the store

01 / 09

“The new product page pays for itself. Blinix understood what makes our customers hit add to cart, and built the whole store around it.”

FounderKake Cosmetics

Where it landed

Kake Cosmetics now sells its hero product from a storefront with the same conviction as its marketing. The team runs campaigns and content without a developer, the product page converts the curious into believers, and the brand's editorial world holds from the first frame to the receipt.

Services

Ecommerce strategy & discoveryShopify store designTheme developmentConversion rate optimization (CRO)Site speed optimizationInternational markets

Features

Custom product templatesCollection dropsProduct storytellingBlogMulti-currencyReviewsAbout us

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