WorkAmplified Beauty

Amplified Beauty

A Shopify storefront where shoppers build their product before it reaches the cart

2025Beauty & Cosmetics

The brief

Amplified Beauty doesn't sell off the shelf — shoppers configure their product before it ever reaches the cart. We designed and built a Shopify store around that ritual: a product customizer that makes choosing feel like a consultation, custom templates that walk each formula through its story, and a storefront calm enough to keep the focus where it belongs — on what the customer is creating.

+40%

Conversion rate after relaunch

2.4x

Time spent on product pages

+37%

Average order value

The storefront

A counter, not a catalog

Beauty is bought on trust, so the storefront behaves like a good counter consultation: warm photography, a calm pace, and collections that guide rather than pile up. The store introduces the ritual before it asks for the sale — and by the time a shopper reaches a product page, they already feel taken care of.

The craft

The product page is the product

This is where the store earns its name: a customizer that lets shoppers build their product step by step, options that read like choices rather than chores, and a running summary that keeps the creation in view until it lands in the cart. Custom templates carry the formula's story alongside, so configuring never feels like filling out a form.

In hand

Configured comfortably from the couch

A customizer lives or dies on mobile, so the phone experience got the most care: steps that land one decision at a time, options big enough for thumbs, and the summary always a glance away. Search and filtering keep the wider range reachable, and checkout arrives before the ritual loses its calm.

The store in hand

01 / 10

The system

Calm from first visit to final formula

Across the homepage, collections, and every step of the customizer, the store keeps one register: warm neutrals, unhurried type, and photography that treats the products like skincare, not stock. Configurators usually feel like tools bolted onto a brand; this one feels like the brand itself doing the guiding.

Across the store

01 / 12

“Our customers used to email us to ask which option to pick. Now the store walks them through it better than we could, and the orders show it.”

FounderAmplified Beauty

Where it landed

Amplified Beauty now sells its ritual from a storefront built around it: shoppers configure with confidence, product pages carry the guidance the counter used to give, and the calm holds from the first scroll to the finished formula in the cart. The team runs drops and campaigns themselves, and the customizer keeps doing the consulting.

Services

Ecommerce strategy & discoveryShopify store designTheme developmentConversion rate optimization (CRO)International markets

Features

Custom product templatesSearch & filteringProduct optionsBack in stockMulti-currencyCollection dropsProduct customizerReviewsAbout us

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