WorkWear Rame

Wear Rame

A Shopify storefront built around collection drops for a Bali activewear label

2025Fashion & ApparelSports & Fitness

The brief

Wear Rame is an activewear brand from Bali that sells a life, not just a wardrobe: pilates by the sea, curated events, and collections that arrive as moments. Their storefront needed to carry that world while doing serious commerce underneath it. We designed and built a Shopify store around the drop cadence, wired it for selling across markets in local currency, and made the brand's events bookable like any other product.

+38%

Conversion rate after relaunch

2.1x

Repeat purchase rate

70+

Countries selling in local currency

The storefront

Built to move like the brand

Wear Rame releases in collections, so the storefront is a system of modular campaign sections the team rearranges for every launch without a developer. Campaign imagery leads, the current drop owns the first scroll, and each block below either sells the world or sells the piece. A new drop is a content change, not a rebuild.

The craft

Details that close the sale

Activewear lives and dies on fit, so the buying flow answers the size question before it gets asked: garment-specific size charts with measurements laid over the product itself, options that read at a glance, and back in stock notices catching the sizes that sell out first. The store earns trust in the details, and the campaign photography keeps the dream in frame while it happens.

In hand

Designed thumb-first

Most of Wear Rame's audience shops on a phone, so the store is designed from the thumb out. A menu that sells the way customers think, by category, collection, color, and occasion. Predictive search that lands on the right collection before the word is finished. Events bookable in two taps, currency switching where travelers expect it, and checkout never more than a gesture away.

The store in hand

01 / 11

The system

One visual language, every screen

From campaign hero to product grid to the events calendar, the store speaks one visual language: generous imagery, quiet type, and layouts that let the photography breathe. The same system holds on every screen of the store, which is what makes the brand feel bigger than its size.

Across the store

01 / 09

“We wanted a store that sells the lifestyle first and the product second. Blinix understood that on the first call, and the storefront they built is exactly that.”

FounderWear Rame

Where it landed

Wear Rame now runs drops, events, and international selling from one Shopify admin. The team launches each collection themselves, the storefront holds its speed under campaign traffic, and the brand's world, from the pilates deck to the checkout, finally lives in one place.

Services

Ecommerce strategy & discoveryShopify store designTheme developmentConversion rate optimization (CRO)International marketsSite speed optimization

Features

Collection dropsMulti-marketSearch & filteringProduct optionsShop the lookBack in stockMulti-currencyReviewsAbout us

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