Work1010 Hats

1010 Hats

A speed-first Shopify storefront for headwear built to brave the elements

2025Fashion & ApparelJewelry & Accessories

The brief

1010 Hats makes headwear for boat decks, beaches, and long days outside, and its customers shop the same way they live: fast and sure. We designed and built a Shopify store that keeps pace, with a large catalog that browses without friction, product pages built around style and structure, custom orders for teams and brands, and a wholesale channel running beside retail from the same admin.

1.4s

Mobile loads on 4G

+31%

Conversion rate after relaunch

300+

Styles browsable without slowdown

The storefront

Built like the hats: no wasted weight

Everything on this storefront earns its place. Product-first grids, plain-spoken type, and imagery straight from the boat deck, with a page speed that never makes an outdoor customer wait on a bar of signal. The store loads fast, reads fast, and sells fast, because that is the brand promise applied to the browser.

The craft

Pick a style, make it yours

Hats are personal, so the product pages work like a counter conversation: structure, color, and fit read at a glance, options switch without a page in between, and custom orders let teams and brands put their own mark on a crown. Wholesale customers get their own door into the same catalog, priced their way, without a second store to maintain.

In hand

From boat deck to checkout

Most of this store's customers are holding a phone in one hand and their day in the other, so the mobile store works one-thumbed: fast style browsing, product pages that answer structure and fit without scrolling archaeology, and a checkout that is done before the next cast. No friction, no waiting, no second thoughts.

The store in hand

01 / 12

The system

Product first, everywhere

White space, black type, and hats doing the talking: the store keeps one product-first system from the homepage to the last collection. Lifestyle photography sets the scene, then steps aside for clean product lineups that make comparing styles effortless. It is a working store for working customers, and it looks sharp doing it.

Across the store

01 / 11

“Great, quick, gets the job done. Clean build, fast communication, zero friction. Exactly what you want from a Shopify partner.”

ColtonFounder, 1010 Hats

Where it landed

1010 Hats now runs retail, custom, and wholesale from one fast Shopify storefront. The catalog grows without slowing down, product pages sell structure and style at a glance, and the store keeps up with customers who never stopped moving in the first place.

Services

Ecommerce strategy & discoveryShopify store designTheme developmentSite speed optimizationConversion rate optimization (CRO)Apps, subscriptions & B2B

Features

Large catalogCollection dropsWholesaleProduct optionsBlogReviewsAbout us

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