JTB Singapore

The Shopify foundation enables JTB Singapore to manage and present diverse travel products efficiently while maintaining a consistent and trustworthy user experience. Each collection — Guided Tours, Free & Easy, JR Pass, Tickets, Hotels & Ryokan, Cruises, Korea Ski, and more — features dynamic content modules that adapt to various travel seasons and promotions.

Pricing transparency was a key focus, with all listings displaying rates in SGD, inclusive of taxes and booking details. We implemented clear, multilingual-ready templates that support complex itineraries, departure dates, inclusions, exclusions, and downloadable brochures, ensuring customers have everything they need before checkout or enquiry submission.

For B2B and corporate clients, the platform extends beyond retail travel. Dedicated enquiry routes for corporate/MICE services enable seamless communication with sales teams, while integrations for contact forms and customer management ensure a smooth handoff between online browsing and offline consultation — a hallmark of JTB's full-service approach.

The visual identity of JTB Singapore's travel portal reflects trust, heritage, and the warmth of Japanese hospitality. A calm white foundation paired with subtle red accents mirrors JTB's national colors, while destination imagery and seasonal visuals bring Japan's beauty — from cherry blossoms to winter landscapes — to life online.

We crafted a design system based on balance and clarity, using editorial-style layouts that highlight key tours and promotions without overwhelming the visitor. The typography is clean and universally legible, aligning with the professionalism of a global travel leader while remaining friendly and approachable.

Destination cards and visual badges communicate essential trip details — region, days, price, and seasonal highlights — at a glance. This modern yet culturally sensitive visual identity positions JTB Singapore as a brand that blends technology with tradition, reassuring customers of authenticity and care throughout their booking journey.

The user experience was crafted around JTB's philosophy of omotenashi — anticipating travelers' needs before they ask. A simplified global navigation brings all major product categories to the forefront, including Guided Tours, Free & Easy, JR Pass, and Tickets, while a persistent top bar highlights seasonal promotions and support contact options.

We integrated advanced filters for destination, duration, season, and budget to help users find the perfect itinerary quickly. On product pages, travelers can view detailed inclusions, exclusions, and daily highlights with clearly displayed pricing in SGD, as well as quick access to enquiry or instant booking options.

Every design and interaction element was tested for clarity, speed, and comfort, ensuring that browsing feels as smooth as booking with a real travel consultant. From intuitive form flows to optimized mobile responsiveness, the experience captures JTB Singapore's essence — reliable, welcoming, and distinctly Japanese in its attention to detail.