1010 Hats

The Shopify store is structured to highlight core styles such as 5-panel rope hats, structured 6-panel builds, and modern 7-panel caps. Each collection presents detailed performance features like dry-fit, quick-dry, and water-resistant technology, helping customers understand technical benefits at a glance.

We developed smart collection filters and variant tagging to simplify product discovery by style, fabric, or fit. Customers can easily explore camo, kids, and blank collections without losing context, while product cards dynamically surface relevant details such as moisture control and comfort features.

For wholesale clients, we built a streamlined pathway that enables decorators and merchandise teams to register accounts, manage bulk purchases, and re-order efficiently. The integration supports both B2B workflows and standard consumer shopping experiences in one cohesive platform.

The visual direction embraces a clean, minimalist approach that puts the hats front and center. Every layout emphasizes the material texture, panel construction, and fit profile, using neutral backgrounds to keep focus on form and craftsmanship.

Photography plays a crucial role—balancing lifestyle imagery that captures outdoor authenticity with detailed studio shots that highlight fabric weave, stitching, and shape. This duality reinforces 1010 Hats' reputation for blending technical performance with timeless design.

Subtle design elements such as balanced white space, controlled lighting, and consistent product framing create a cohesive visual identity. The result is a modern eCommerce aesthetic that feels both premium and approachable, reflecting the brand's functional yet stylish appeal.

The user experience was crafted to make shopping intuitive for both individual buyers and professional decorators. Customers can explore by style (5/6/7-panel, rope, camo, kids) with clear performance callouts—moisture-wicking, antimicrobial sweatband, and water resistance—visible across product cards and detail pages.

Every design decision supports fast discovery and confident purchasing. Dynamic product filtering, clear fit guides, and quick add-to-cart functionality ensure users can move from browsing to checkout seamlessly across devices, particularly on mobile where the layout prioritizes clarity and speed.

For B2B customers, decorator-friendly touchpoints are built into the flow—recommended decoration methods, blank specifications, and wholesale access prompts are integrated directly within PDPs. This unified experience serves both retail and wholesale users without friction, reinforcing 1010 Hats' dual-market model.