Designing the online identity for Undisputed Nutrition, a performance-driven brand focused on hydration, fasting support, and energy optimization. The project highlights their flagship Dragon Juice™ formula—crafted to replenish electrolytes, enhance mental clarity, and fuel fitness goals without breaking a fast.

Undisputed Nutrition is a performance-driven brand focused on hydration, fasting support, and energy optimization. Their flagship formula, Dragon Juice™, is a zero-calorie electrolyte solution designed to fuel workouts, maintain balance during fasting, and enhance mental clarity.
To bring this vision online, we created a Shopify-powered experience that highlights the unique benefits of Dragon Juice™ and new product innovations like Sparkling Electrolyte Cans. The website was designed for speed, mobile responsiveness, and easy navigation, ensuring customers can shop effortlessly while learning about product benefits.
We also developed a consistent design system and style guide to keep the brand cohesive across launches, campaigns, and future product expansions—supporting Undisputed Nutrition's mission to empower individuals to perform at their best.
Client Name:
Undisputed Nutrition Co.
Service:
Shopify
Year:
2024
The homepage is a performance-driven showcase featuring high-impact product visuals, clear hydration and fasting benefits, and concise storytelling around Dragon Juice™. With bold typography and flexible content sections—from hero promos and flavor highlights to bundles and reviews—it reinforces Undisputed Nutrition’s energy-first identity while giving the team the agility to keep the experience fresh, relevant, and conversion-focused.

The collection pages are designed to highlight Undisputed Nutrition’s flagship formulas like Dragon Juice™ and Sparkling Electrolyte Cans in a clear, engaging way. From bold product imagery and benefit-driven storytelling to intuitive navigation and filtering, every element emphasizes the brand’s performance-first identity and premium quality. Built with flexible layouts, the pages make it simple to spotlight new flavors, best sellers, and bundles—keeping the experience fresh, goal-focused, and always aligned with the brand’s energy-driven spirit.



— Undisputed Nutrition Co.