Sidhe & Shadow

Built on Shopify for performance and scalability, the store highlights core ranges—Perfume Oils, Skincare, Bath Soaks, Body Care, and Accessories—while making it effortless to browse Best Sellers and New Arrivals. Clear navigation and speedy product discovery keep the focus on ritual and results.

Collection merchandising and flexible sections let the team spotlight lore-themed lines, limited runs, and giftable sets. Trust cues like shipping perks and reviews are placed thoughtfully to support conversion without breaking the spell of the brand narrative.

The visual system channels an ethereal, romantic aesthetic—elegant type, dreamy photography, and vintage-inspired illustrations—to mirror the brand’s story cards and labels. Pages are composed to feel like turning a page in a fairytale while staying clean and legible.

Design guidelines cover campaign banners, collection mastheads, product storytelling modules, and editorial blocks, preserving the ‘elven royalty’ tone and ensuring future launches remain cohesive across the site and marketing touchpoints.

CX is guided by clarity and calm: intuitive menus (Shop, Collections, Our Story, FAQs), ‘shop by collection’ entry points, and product pages that surface notes, uses, and ritual guidance. Mobile-first layouts ensure smooth exploration on the go.

From discovery to checkout, the flow balances enchantment with ease—prominent CTAs, concise benefits, and reviews for social proof—so customers can find their next ritual quickly while staying immersed in the Sidhe & Shadow universe.