Designing the online identity for Kake Cosmetics—UK’s bold beauty disruptor with the motto ‘Do the Least, Look the Most.’ Focused on eye-first essentials and limited-edition drops, Kake delivers high-performance products and sleek tools designed to make effortless glam easy, fun, and unforgettable.

Kake Cosmetics redefines beauty with its cheeky philosophy—minimal effort, maximum impact. The range is built around eye-catching products like the sellout ‘Don’t Fake It’ Serum Mascara, the precision ‘No Lies’ Lash Curler, and capsule sets curated for PR-worthy glam.
We developed a Shopify storefront that reflects Kake’s playful yet premium aesthetic—scaling with limited runs, seasonal drops, and scarcity-driven promotions.
The platform balances storytelling, bold visuals, and smooth shopping flows to support Kake’s cult following and growth into new collections.
Client Name:
Kake Cosmetics
Service:
Shopify
Year:
2024
The homepage reflects Kake’s bold, edgy personality—hero modules spotlight best sellers, PR kits, and limited drops, reinforced with scarcity messaging. Dynamic sections showcase trending products, reviews, and playful copy, creating urgency and hype while keeping the flow clean and conversion-focused.

Collection pages group the essentials—Eyes, Accessories, and Sets—into bold, product-focused layouts. Limited drops, best sellers, and scarcity banners (‘Almost Gone’) make discovery exciting and ensure customers shop fast.


— Kake Cosmetics