Amplified Beauty
Designing the online identity for Amplified Beauty—an Australian-owned, vegan and cruelty-free beauty brand redefining lip care and colour. With science-backed, food-grade formulas safe to ingest, Amplified Beauty creates multi-use lipsticks and balms that deliver bold shades, hydration, and high performance without compromise.
- Lipsticks
- Lip Balm
- Vegan Beauty
- Cruelty-Free
- Australian Made
- Multi-Use
- High Performance
Amplified Beauty was born to deliver lip products that combine performance and purity—infused with Australian botanicals like Native Raspberry and Red Velvet Oil. Their best sellers include the Signature Matte Lipstick collection, Smooth Operator Tinted Balms, and curated gift sets.
We developed a Shopify storefront that elevates the brand ethos ‘High Performance Beauty, Zero Sacrifice’—highlighting best sellers like Goal Digger, Spanx, and Crystal Clear while integrating features like wishlist, engraving, and Afterpay.
The design system unites luxe visuals with science-backed messaging, ensuring every touchpoint—from hero banners to shade try-ons—reflects the brand’s premium yet approachable identity.
Client Name:
Amplified Beauty
Service:
Shopify
Year:
2024
The homepage introduces Amplified Beauty’s bold shades and science-backed lip care with luxe product photography, shade-focused storytelling, and promos like free engraving and free shipping. Dynamic sections highlight Best Sellers, new arrivals, and lip care rituals, balancing aspiration with clarity.
Collection pages group lipsticks, balms, and care into vibrant layouts that spotlight shades and benefits. Filtering by product type and best sellers makes exploration simple, while ingredient transparency and benefit-driven copy reinforce trust.
“Blinix Solutions brought our vision to life—premium, science-backed, and stylish. The Shopify store is fast, intuitive, and reflects our ethos of high performance with zero sacrifice. Our customers love the wishlist, engraving, and shade-focused experience.”
— Amplified Beauty